About Me

Hello, I'm Hande!

Throughout my 15+ years of experience, I have worked in a wide range of areas from international fairs to store design, from marketing strategies to architectural consulting. This experience, nurtured by my industrial design background, enables me to approach spaces not just as aesthetic objects, but as systematic and functional solutions.

After graduating from Yeditepe University Industrial and Product Design department, I managed all fair operations in Europe and the Middle East at VitrA for 10 years. During this process, I specialized in every stage from technical drawings to 3D modeling, from supplier relations to budget control.

My brand management experience as Marketing Manager at QUA Granite, combined with my design understanding, enables me to produce strong visual identity solutions for brands. Now in my own company, I use these accumulations in a wide range from spatial projects to lifestyle organization.

My Areas of Expertise

  • Technical Drawing & 3D Modeling
  • Exhibition & Fair Management
  • Project & Design Consulting
  • Visual Identity & Brand Design
  • Marketing Strategy & Campaign Management
  • Project Management & Budget Control
  • Lifestyle Space Organization

Design Philosophy

Systematic Thinking

I approach each space as a system and produce holistic solutions.

Emotional Connection

Design should not only be visual, but also a felt experience.

Functionality

I create the perfect balance between aesthetics and function.

"Design regulates not only space but also life rhythm. I help spaces and brands find their own rhythm."

Hande Sarpkaya

Professional Experience

VitrA - Eczacıbaşı Building Products

Senior Architectural Design Specialist (2013-2022)

  • • Europe and Middle East fair operations management
  • • Showroom concept designs and store arrangements
  • • Technical drawing and 3D modeling processes
  • • Supplier relations and budget control

QUA Granite

Marketing Manager (2023-2024)

  • • National brand campaign management
  • • Budget planning and media procurement processes
  • • Product launches and marketing activities
  • • Brand identity and communication strategies

Türkel Exhibition A.S.

Project & Sales Manager (2007-2013)

  • • International fair sales processes
  • • Stand design concept development
  • • Custom solutions for customer needs
  • • On-site assembly and disassembly supervision

Yeditepe University

Industrial Design (2002-2006)

  • • Systematic design methodologies
  • • User experience and ergonomics
  • • Material science and production processes
  • • Concept development and prototyping

My Working Approach

Kaizen Spirit

With continuous improvement philosophy, I provide step-by-step transformation in both space and life organization.

Difference in Detail

I achieve unique results by working with special processes that reveal the hidden difference in detail in each project.

Holistic View

I work with a broad perspective from space design to brand identity, from lifestyle organization to marketing strategy.

Human-Centered

I design truly livable spaces in line with user habits and needs.

Let's Work Together

I would like to discuss how I can contribute to your project.

Get in Touch